The Hustle

It takes immense amount of hard work to get a venture to take off. And I’m just talking of taking it off. Making it big is another ball game altogether.

You form an idea, plan things, make projections, create god knows how many spreadsheets and then make innumerable calls just to get people interested in what you are doing and make them understand your idea.

And in all this you try and find clients for your business. But the day you get your first client is when all that hard work seems worth it.

The rejections, the meetings, the emails, the running across the entire city just to hand over a proposal all seem worth the effort.

But once you start getting clients, you need to scale up your operations so that you get more clients. It’s a vicious cycle I know! But you gotta do it.

So then begins another round of those spreadsheets, calls, emails, running around, meetings….

And in all this, what breaks your confidence is not the rejection. But the delay that happens in the decision making of all the big organisations. I mean for a small venture like our’s, it’s just two people who make all the decisions. If we like it we say yes, if we don’t we reject it.

But when you talk of the multi national organisations, the decision making is long enough to turn your hair white.

I mean even someone like me who never took a minute’s stress in her life can say that she has grey hair. Yeah it’s just one tiny strand of hair but still!!

So you go back to your office, and go over every strategy that you had. You plan and re plan things so that you get things going faster. You cry, you scream, you almost give up and your heart breaks.

For the past couple of months, this has been my life. It’s literally a roller coaster of emotions. One day I’m jumping with excitement because I finalyyyy got that call that I had been waiting for to confirm the meeting that I so badly wanted. And the very next day I’m down in the dumps because something went wrong and just turned all my plans topsy turvy.

There are days when you would want to run away because OH MY GOD!! It’s freaking frustrating to go through all this and still be calm. It takes immense amount of patience to not break someone’s head because at times it’s just crazy!

But it’s all this hustle that makes your journey so exciting. Yes there are low’s but then at the same time there are high points as well. ┬áThe low’s force you to think more and be more flexible.

We’ve come a long way from where we started. And from here we are preparing to hustle even harder to make our venture a multi million idea!

Cheers!